Friday 6 December 2013

The Great Gatsby American Blokbuster Case Study



The Great Gatsby is a 1925 Novel written by American author F. Scott Fitzgerald that follows a cast of characters living in the fictional town of West Egg on Long Island in the summer of 1922. The story mainly follows the mysterious, unknown world of millionaire Jay Gatsby and his relationship with the young and beautiful Daisy Buchanan. "The Great Gatsby explores themes of decadence, idealism, resistance to change, social upheaval and excess, creating a portrait of the jazz age that has been described as a cautionary tale regarding the American Dream."

There have been several film adaptations of this novel, the most recent being in 2013. This particular adaptation has been extremely successful within the box office world, and there are a few different reasons why. The most obvious proof that film has been successful is the money it has made. The budget for this film was $105 million, which in itself, proves that The Great Gatsby is a huge Hollywood Blockbuster. So far, this particular Great Gatsby film has made just under $350 million, which compared to the budget, is a very large amount of money. This statistic alone proves that this film adaptation has been a complete success in the box office world, however there are other possible reasons why this film may have been such a success, as well as reasons that argue the statement that the film has been completely successful.

Apart from the money made, another factor as to why The Great Gatsby may have been so successful could be due to the cast of this particular adaptation. The cast includes top Hollywood stars such as Leonardo DiCaprio, Tobey Maguire, Carey Mulligan and Isla Fisher. These stars already have a huge fan base, as well as a successful acting career, making them incredibly admired by film producers and the public alike. 

Along with the factors i have already discussed, another factor that may have influenced the success of this film adaptation could have been the story itself. As mentioned previously, The Great Gatsby is a famous novel, written by a famous author. This alone could have brought in an audience of many, as not only is there just the novel alone, there has been several adaptations already made in the past. A point that could argue against this being part of the success of The Great Gatsby adaptation could perhaps be how much this particular film has modernised the original novel. As it is a recent film, released in the modern day world where technology has drastically improved, this film has heavily modernised the original. One particular way the producers have done this, is through the soundtrack. The songs played throughout this film do not relate too well to the film itself, in fact, some of them are completely new songs, sung by well known pop stars. It has been argued that this has ruined the authenticity of this famous novel, however it has also been argued that the modernisation of The Great Gatsby has helped this adaptation become so successful. Many people have said that the recent pop songs and well known Hollywood cast have brought in a much wider audience to the film, helping it to appeal to many more viewers, even children. If this argument includes truth, then I feel it is more than likely that these adaptations have definitely increased the success of The Great Gatsby




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